Archive | May, 2012

Meet The Founder

28 May

Meet the Founder (Btw, founder is an anagram of fun doer. Appropriate, we think.)

Karthi is an engineering graduate from Coimbatore, India, who despite sticking to one stereotype manages to break lots of others.

He spent years managing the family business in Coimbatore before moving up to Chennai to take up a business analyst post with a software company, developing websites and web based applications.

It was then that he decided to break the mold. His life-long love of both sport and writing called in the form of a freelancing writing stint at the Hindu. Post this, Karthi and his wife set up Blue Movement Circle (www.bluemovecircle), one of Chennai’s most popular gyms and yoga studio, 136.1.

Brandwidth was born out of Karthi’s experience on the business end of various ventures and his love of writing. He works here full-time. As an aside, he loves spending time with his daughters and road trips across the country, when time permits.

Hello world!

21 May

The best things are born out of the most innocuous conversations they say. We, at BrandWidth, are big believers in this.

Our beginnings arose from one such conversation. Karthi Sekar (Our Founder) was catching up with a friend for coffee one day and discussing their common love of creative writing. Conversations being conversations means there were digressions. One such digression into his experience in promoting his wife’s gym, Blue Movement Circle(http://bluemovecircle.in/) on social media platforms and ta-da, a company was born.

BrandWidth was born with the aim of leveraging digital media to the best possible extent is setting up a platform for regular engagement between customers and companies.

Digital media provides a simple, easy way to leverage customer expectations and opinions into winning products. We help companies leverage digital media competencies on a variety of platforms like Facebook, Twitter, Youtube, Blogs and a variety of other mediums to help you best represent yourself and achieve fruitful interaction with your customer base.

For this we believe, ‘Content is KING’ and we are the kingmakers! There is so much on the internet to distract your customer. We bring the customer to you and make sure they stay with you by providing them the most relevant content.

Keep up with us for more updates on our work and insights into social media today 🙂